My wife sent me to the shop today to pick up a Cornetto ice cream for her. Her instructions were clear - Chocolate or Vanilla but NOT strawberry.
Having bought her a chocolate one a couple of days ago I knew what to look for. I grabbed one headed home handed it over and realised "DAMN IT'S STRAWBERRY".
While the newish packaging looks quite funky, I was suckered by the similarity between the packaging of the different flavours and because they were packed near to eachother in the shelf I didn't pick it up until she did.
I didn't even pick up the white vs. pink of the packaging. I just saw the brown packaging interlinked with a lighter colour.
There's a lesson here - while its great to have uniform packaging
- just be careful that it doesn't confuse your brands.
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